385s The Pop Culture Detective Agency - Patreon Announcement images and subtitles

Have you ever read an article about sexism in the media and then made the horriblemistake of scrolled down into the comment section?Because if you have, then you've seen someone trying to derail that conversation with demands of, “What about the men!?”Now the last thing the guys who are making that demand really want to do is have a seriousdiscussion about the sometimes harmful ways that media represents masculinity.And they especially don’t want to have that conversation if it’s inspired by feminism.And so that’s exactly what this project is going to do!(Intro music plays)Welcome to The Pop Culture Detective Agency,a brand new web series that looks at media through a critical lens with a special emphasison the depictions of men and masculinity in popular culture!Hi there, I’m Jonathan.I’m a pop culture critic and a video producer.I’ve been making online videos about social and political issues for a over a decade now.You may have seen some of my work. A while back I made a viral video called Buffy vs Edward.Buffy: Get out.Edward: I like watching you sleep. It’s uh, it’s kind of fascinating.Buffy: Get out or I will drop you out head first.Edward: I just wanna try one thing.(screaming)Jonathan: And then later, another one called Donald Duck meets Glenn Beck.(indistinguishable whispers)Glenn Beck: GET A JOB!Donald Duck: You can’t do that to me.Beck: (laughing) Lazy slob that refuses to get off the couch and get a job.Donald: I’ll show ya!Donald: OW!Beck: (laughing)That remix made one of these two cartoon characters very, very unhappy.We are looking into the funding of this gentleman,and the incredible propaganda against me,like you’ve never seen, using Disney and Disney cartoons.Over the past three years I’ve had the honor of working as producer and co-writer on thefirst season of Feminist Frequency’s influential web series: Tropes vs Women in Video Games.Both the Ms. Male-character and the Smurfette principle have been normalized in gaming and in mass media more broadly.So much so that the two tropes usually pass under the radar and are often reproduced unconsciously.Today, I’m excited to build on that work with a brand new series.This one will focus on deconstructing the representations of masculinity thatwe see embedded in movies, TV shows, comic books and video games.The messages that pop culture sendsto boys and men about masculinity are consistently both limiting and harmful.At this point, we’re all familiar with the standard media conventions.Men are typically shown as either stoic heroeswho use violence to solve all of their problems,or as bumbling fools who are incapable of nurturing or caregiving.With all the conflicting media messages out thereit’s not surprising that a lot of young men are very confused aboutwhat it means to be a “real man.”In the near future I’ll be looking at howmanhood is framed by The Jedi Order in George Lucas’s six Star Wars films.Your insight serves you well.Bury your feelings deep down, Luke.They do you credit, but they could be made to serve the Emperor.And then later I’ll be investigating some of the harmful ideas about geek masculinity that we find on The Big Bang Theory.Sheldon: I’m sorry, but in what universe is Wonder Woman blonde?Howard: Relax. Nobody’s going to be looking at her hair.(Laugh track)Ooophf, yeah, there is a lot to talk about right there.But this project won’t only focus on the negative.I’ll also be producing a series of videos that look at positive examples of manhood in media.The first of those positive episodes explores emotional expression on the Cartoon Network series, Steven Universe.Steven: Do you understand?Greg: Yeah. Okay. Just...be careful, or I’m going to run fresh out of family.Steven: Stay with everyone and keep them safe.A little further down the line, I’ll also be looking at the remarkable ways thatempathy and also fatherhood are represented on that show.These episodes will be long-form video essays, between 10 and 20 minutes long.That longer format really allows methe opportunity to delve into how cultureis impacted by media, and vice-versa:how media is impacted by culture.I’ll also be making some shorter videos to supplement the longer ones.Some of those will be debunking sexist myths,and others will be defining commonly misunderstood terms.You can also look forward to some funsupercuts that highlight various patterns in the media.Although masculinity will be the primary focus of this series,from time to time I’ll be creating visual essays about other sociopolitical issuesrelated to popular culture.You can see examples of all that stuff over on my YouTube channeland also on my Patreon page.Now there are more than a few YouTube channels that claim to be concerned about men.Unfortunately most of them are aggressively anti-feministand they just spend their time scapegoating and blaming women for everything.It is a really bad scene.My new channel will be an alternative to that growing trend.The critical analysis that I’ll be using is very much inspired by feminist theory.It’s through that lens that I’ll be looking at the ways that boys and men are harmed as a byproduct of hypermasculinity.So my hope is that this video series can helpopen up conversations about how we, as mencan work together to achieve more constructive, cooperative and empathetic forms of masculinity.And this is where you come in.I’m gonna need your support to help keep this project going.Creating these videos really is a full time job.They take a tremendous amount of time to research, write, and produce,especially for just one person.There’ll be no ads on anything I make.Plus all my videos will be available for free for everyone including educators.So the only way this project can continue is if you fund it!You’ll find all the details in the text below this video.I am super excited for this project, and I hope you are too!So please become a Patron of the Pop Culture Detective Agency!(Exit music)Yeah, I just promised to watch both the Star Wars Prequels AND The Big Bang Theory.That’s gotta be worth some support right there because that’s gonna be excruciating!

The Pop Culture Detective Agency - Patreon Announcement

Please visit our crowdfunding page for all the project details: www.patreon.com/popdetective The Pop Culture Detective Agency is a brand new video series that looks at media through a critical lens with an emphasis on depictions of men and masculinity in popular culture. A full transcript of this video can be found here: popculturedetective.agency/2016/announcing-the-pop-culture-detective-agency COMMENTS YouTube comments are closed due to harassment of this channel. If you would like to participate in constructive online conversations about this video, please share it on your social media networks, or join other supporters on Patreon, where backers-only discussion threads are provided for each new video. www.patreon.com/popdetective FAIR USE All multimedia included in this video constitute a 'fair use' of any copyrighted material as provided for in Section 107 of U.S. Copyright law, which allows for criticism, comment and scholarship. Learn more about fair use with this awesome app by New Media Rights! newmediarights.org/fairuse CREDITS Writer/Producer: Jonathan McIntosh Motion Graphics: Jonathan McIntosh Logo Design: Justin McIntosh Music: Jonathan Mann www.patreon.com/jonathanmann
< ?xml version="1.0" encoding="utf-8" ?><>

< start="0" dur="3.764">Have you ever read an article about sexism in the media and then made the horrible>

< start="3.789" dur="2.58">mistake of scrolled down into the comment section?>

< start="6.378" dur="6.57">Because if you have, then you've seen someone trying to derail that conversation with demands of, “What about the men!?”>

< start="12.948" dur="5.346">Now the last thing the guys who are making that demand really want to do is have a serious>

< start="18.306" dur="5.9">discussion about the sometimes harmful ways that media represents masculinity.>

< start="24.209" dur="4.284">And they especially don’t want to have that conversation if it’s inspired by feminism.>

< start="28.493" dur="3.615">And so that’s exactly what this project is going to do!>

< start="32.108" dur="5.4">(Intro music plays)>

< start="37.508" dur="2.717">Welcome to The Pop Culture Detective Agency,>

< start="40.225" dur="4.66">a brand new web series that looks at media through a critical lens with a special emphasis>

< start="44.891" dur="3.9">on the depictions of men and masculinity in popular culture!>

< start="48.801" dur="1.296">Hi there, I’m Jonathan.>

< start="50.097" dur="2.526">I’m a pop culture critic and a video producer.>

< start="52.623" dur="3.98">I’ve been making online videos about social and political issues for a over a decade now.>

< start="56.604" dur="4.51">You may have seen some of my work. A while back I made a viral video called Buffy vs Edward.>

< start="63.952" dur="0.94">Buffy: Get out.>

< start="64.971" dur="5.434">Edward: I like watching you sleep. It’s uh, it’s kind of fascinating.>

< start="70.405" dur="2.93">Buffy: Get out or I will drop you out head first.>

< start="73.636" dur="2.72">Edward: I just wanna try one thing.>

< start="76.46" dur="0.93">(screaming)>

< start="78.47" dur="3.416">Jonathan: And then later, another one called Donald Duck meets Glenn Beck.>

< start="81.936" dur="1.08">(indistinguishable whispers)>

< start="83.016" dur="3.8">Glenn Beck: GET A JOB!>

< start="86.816" dur="1.475">Donald Duck: You can’t do that to me.>

< start="88.291" dur="4.26">Beck: (laughing) Lazy slob that refuses to get off the couch and get a job.>

< start="92.636" dur="1.31">Donald: I’ll show ya!>

< start="93.946" dur="1.396">Donald: OW!>

< start="95.342" dur="1.77">Beck: (laughing)>

< start="97.338" dur="4.2">That remix made one of these two cartoon characters very, very unhappy.>

< start="101.756" dur="3.73">We are looking into the funding of this gentleman,>

< start="105.49" dur="5.83">and the incredible propaganda against me,>

< start="111.347" dur="5.402">like you’ve never seen, using Disney and Disney cartoons.>

< start="117.175" dur="4.617">Over the past three years I’ve had the honor of working as producer and co-writer on the>

< start="121.792" dur="5.08">first season of Feminist Frequency’s influential web series: Tropes vs Women in Video Games.>

< start="127.061" dur="6.04">Both the Ms. Male-character and the Smurfette principle have been normalized in gaming and in mass media more broadly.>

< start="133.136" dur="5.53">So much so that the two tropes usually pass under the radar and are often reproduced unconsciously.>

< start="139.173" dur="3.94">Today, I’m excited to build on that work with a brand new series.>

< start="143.113" dur="4.4">This one will focus on deconstructing the representations of masculinity that>

< start="147.526" dur="4.8">we see embedded in movies, TV shows, comic books and video games.>

< start="152.871" dur="1.843">The messages that pop culture sends>

< start="154.714" dur="5.03">to boys and men about masculinity are consistently both limiting and harmful.>

< start="160.077" dur="3.2">At this point, we’re all familiar with the standard media conventions.>

< start="163.369" dur="2.94">Men are typically shown as either stoic heroes>

< start="166.309" dur="2.74">who use violence to solve all of their problems,>

< start="169.049" dur="4.34">or as bumbling fools who are incapable of nurturing or caregiving.>

< start="174.065" dur="2.45">With all the conflicting media messages out there>

< start="176.545" dur="3.116">it’s not surprising that a lot of young men are very confused about>

< start="179.661" dur="2.19">what it means to be a “real man.”>

< start="181.896" dur="1.82">In the near future I’ll be looking at how>

< start="183.735" dur="4.67">manhood is framed by The Jedi Order in George Lucas’s six Star Wars films.>

< start="188.683" dur="3.07">Your insight serves you well.>

< start="192.308" dur="3.48">Bury your feelings deep down, Luke.>

< start="195.893" dur="5.21">They do you credit, but they could be made to serve the Emperor.>

< start="202.626" dur="5.96">And then later I’ll be investigating some of the harmful ideas about geek masculinity that we find on The Big Bang Theory.>

< start="209.73" dur="4.1">Sheldon: I’m sorry, but in what universe is Wonder Woman blonde?>

< start="214.126" dur="2.26">Howard: Relax. Nobody’s going to be looking at her hair.>

< start="216.386" dur="1.44">(Laugh track)>

< start="218.576" dur="3.182">Ooophf, yeah, there is a lot to talk about right there.>

< start="221.758" dur="2.315">But this project won’t only focus on the negative.>

< start="224.073" dur="5.1">I’ll also be producing a series of videos that look at positive examples of manhood in media.>

< start="229.38" dur="6.46">The first of those positive episodes explores emotional expression on the Cartoon Network series, Steven Universe.>

< start="236.056" dur="2.76">Steven: Do you understand?>

< start="238.844" dur="6.147">Greg: Yeah. Okay. Just...be careful, or I’m going to run fresh out of family.>

< start="244.991" dur="2.33">Steven: Stay with everyone and keep them safe.>

< start="247.321" dur="3.737">A little further down the line, I’ll also be looking at the remarkable ways that>

< start="251.058" dur="3.766">empathy and also fatherhood are represented on that show.>

< start="254.824" dur="4.317">These episodes will be long-form video essays, between 10 and 20 minutes long.>

< start="259.191" dur="2.27">That longer format really allows me>

< start="261.519" dur="2.383">the opportunity to delve into how culture>

< start="263.902" dur="2.53">is impacted by media, and vice-versa:>

< start="266.442" dur="2.36">how media is impacted by culture.>

< start="268.813" dur="3.02">I’ll also be making some shorter videos to supplement the longer ones.>

< start="272.09" dur="2.4">Some of those will be debunking sexist myths,>

< start="274.532" dur="2.72">and others will be defining commonly misunderstood terms.>

< start="277.252" dur="2.09">You can also look forward to some fun>

< start="279.342" dur="2.759">supercuts that highlight various patterns in the media.>

< start="282.101" dur="3.16">Although masculinity will be the primary focus of this series,>

< start="285.335" dur="5.08">from time to time I’ll be creating visual essays about other sociopolitical issues>

< start="290.462" dur="1.86">related to popular culture.>

< start="292.37" dur="2.92">You can see examples of all that stuff over on my YouTube channel>

< start="295.31" dur="1.756">and also on my Patreon page.>

< start="297.066" dur="4.27">Now there are more than a few YouTube channels that claim to be concerned about men.>

< start="301.355" dur="3.89">Unfortunately most of them are aggressively anti-feminist>

< start="305.255" dur="4.021">and they just spend their time scapegoating and blaming women for everything.>

< start="309.276" dur="2.36">It is a really bad scene.>

< start="311.682" dur="3.78">My new channel will be an alternative to that growing trend.>

< start="315.468" dur="4.33">The critical analysis that I’ll be using is very much inspired by feminist theory.>

< start="319.82" dur="6.57">It’s through that lens that I’ll be looking at the ways that boys and men are harmed as a byproduct of hypermasculinity.>

< start="326.736" dur="2.216">So my hope is that this video series can help>

< start="328.952" dur="2.799">open up conversations about how we, as men>

< start="331.751" dur="5.75">can work together to achieve more constructive, cooperative and empathetic forms of masculinity.>

< start="337.536" dur="1.64">And this is where you come in.>

< start="339.336" dur="2.95">I’m gonna need your support to help keep this project going.>

< start="342.501" dur="2.54">Creating these videos really is a full time job.>

< start="345.13" dur="3.65">They take a tremendous amount of time to research, write, and produce,>

< start="348.806" dur="2.164">especially for just one person.>

< start="350.97" dur="2.26">There’ll be no ads on anything I make.>

< start="353.278" dur="4.69">Plus all my videos will be available for free for everyone including educators.>

< start="358.063" dur="3.499">So the only way this project can continue is if you fund it!>

< start="361.562" dur="2.88">You’ll find all the details in the text below this video.>

< start="364.769" dur="3.14">I am super excited for this project, and I hope you are too!>

< start="367.941" dur="3.893">So please become a Patron of the Pop Culture Detective Agency!>

< start="371.834" dur="3.59">(Exit music)>

< start="375.775" dur="4.21">Yeah, I just promised to watch both the Star Wars Prequels AND The Big Bang Theory.>

< start="380.769" dur="4.18">That’s gotta be worth some support right there because that’s gonna be excruciating!>